2018 has been an intense year, full of evolution for CHIMENTO in the field of communication and the media. Our re-branding is visibly noticeable: a new light, the use of new colours and light tones ranging from ivory to pearl gray – and reaching the traditional dark brown – pervades all our online and offline communication.
The Adv campaign was the first initiative to give voice to our brand’s new goals. A prestigious Venetian historic building illuminated by a warm and sensual summer light was chosen as the setting for the new collection shots. The model selected for the campaign is the beautiful Spaniard Nadia Aviles Garcia (@nadiavilesgarcia), who with her deep expressions and typically Mediterranean features fully embodies the femininity and sweetness of a CHIMENTO woman.
The Adv campaign was flanked by a heavier presence on social media platforms, where our brand initiated several collaborations with some important Italian and international influencers.
On top of all this, we also developed a new website: not an e-commerce, but a complete and updated catalog site, with an important Stories section to collect news and the voices of the protagonists, as well as an exclusive Gemmology section to inform the public of the peculiarities and secrets of the precious gems and minerals that make up the CHIMENTO jewels.